Category Archives: Giant Size $1.57 Each

The Popular Image Exhibition record & Andy Warhol

The Washington Gallery of Modern Art put on The Popular Image Exhibition between April 18th and June 2nd 1963. Eleven artists were represented including Claes Oldenburg, Jasper Johns, Robert Rauchenberg, John Wesley, Tom Wesselman, Robert Watts, James Rosenquist, Vern Blosom, George Becht, Andy Warhol and Jim Dine.

Billy Klüver, Swedish engineer turned art director, recorded interviews with all eleven artists during March 1963 and edited the inerviews, which were subsequently released on an LP record. The record was housed in a plain whitepaper inner sleeve together with the exhibition catalogue and these were sold inside an envelope. The cover image on the catalogue and the outer envelope was designed by Jim Dine. The image on the envelope was printed in a shade of blue n a white background, while that on the catalogue cover was printed in black on a white background.

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According to the catalogue, Andy Warhol was represented by ten oil paintings on canvas. There is no mention of his “Giant Size $1.57 Each” record sleeve. So how did the exhibition record come to be sold in this new Warhol designed and produced cover?

Were there records over after the exhibition that were put into new covers. or did Billy Klüver have a stock of records without covers that he felt needed new sleeves? Whichever was the case, he appears to have asked Andy Warhol to produce a new cover, resulting in the screening of the “Giant Size” cover.

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Neither Andy Warhol (who died on 22nd February 1987) nor Billy Klüver (1935-2004) are alive today to relate the true history of the Popular Image Exhibition record and the “Giant Size $1.57 Each cover.

More on the “Giant Size $1.57 Each” cover

Andy Warhol produced the “Giant Size $1.57  Each” sleeve in five variations with the help of Billy Klüver, who had recorded the interviews with the artists involved in the “Popular Images” exhibition at the (now defunkt) Washington Gallery of Modern Art that ran from 18th April until 2nd June, 1963. The exact history is not known. A first edition of 75 sleeves with black image screened directly onto the coated stock record sleeve, each signed and numbered on verso was produced in 1963. He could even have printed the coloured covers at the same time or, having saved the screen, made them in 1971. Editions of 75 copies each, silkscreening the black “Giant Size” image onto sleeves that he had first spray painted. There were yellow, green, red and orange editions. These were sold in 1971.

Many covers have included the record from the “Popular Images” exhibition, possibly because Billy Klüver had a stock of the LPs. The record, comprising interviews with all eleven artists whose works were shown at the exhibition was recorded by Billy Klüver and originally came in a cover designed by Jim Dine. It seems, however, that the “Giant Size” cover was not shown at the exhibition.

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Copies of the cover with or without the record have changed hands for anywhere between $10,000 and $20,000, making them unattainable for most collectors of Andy Warhol’s record sleeve art.

However, the technique should be easy to replicate and the “Giant Size $1.57  Each” image is easy to find and reproduce. All that is needed is the right materials. Sufficient 12-inch record sleeves, spray paints, a silk screen and emulsion for transferring the image from overhead film to the screen. Then acrylic paint to screen the image onto the pre-prepared covers.

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So, having foraged for all the materials I set to work and spent 2 1/2 hours spraypainting record sleeves in the four colours.

GiantSize_RedUntil all four colours were sprayed.

I had put my name down to go a silkscreen course and was one of six “pupils” to participate on the weekend of October 12-13th. I intended to make ten sets of five covers and silkscreen the “Giant Size $1.57  Each” design onto two T-shirts.

The silkscreen with the "Giant Size $1.57  Each" image in reverse together with the overhead from which the image was taken.
The silkscreen with the “Giant Size $1.57 Each” image in reverse together with the overhead from which the image was taken.

Then I got down to silkscreening the covers, beginning with the yellow ones. Orange, green and red covers followed and finally, when had learned the technique better, I screened the white, unsprayed sleeves. I had ordered 50 covers – so no room for error. Unfortunately there were a few poor screens so I will need more covers to complete the ten sets I had planned.

The five members of our informal Warhol Cover Collectors Club have contributed to the production of these covers and will each receive a set of all five colours,

Silkscreening the first cover.
Silkscreening the first cover.
The first yellow sleeves screened.
The first yellow sleeves screened.
One set of five screened sleeves.
One set of five screened sleeves.